Updated: Mar 30, 2021
Does Your Headshot Evoke Trust?
Whether you are a business owner, entrepreneur, realtor, job
interviewee or social marketer developing positive personal
relationships is how to progress in your endeavors. Trust is the
cornerstone of that development.
Prospects are investing money and or time and need to trust that you
will deliver something they consider valuable. In online marketing,
one of the largest factors of building that personal relationship is to
have an image of yourself on your website and social media
accounts that instill trust in the viewer.
A headshot that has Confidence, Warmth, and an Authentic view
into your personality builds that trust. People need a sense that they
know who they are dealing with and that you have nothing to hide.
When this is accomplished you have taken the first step in building
a trusting relationship. If you don't achieve this then you are
probably losing the opportunity to serve someone along with leaving
money on the table.
Does Your Headshot Represent You Properly?
When it comes to online presence, your headshot is the front gate to
you and or your business. Are prospects going to open the gate or
walk past it?
I invite you to take a real hard look at the headshot that you are
using online and be very honest with yourself. Then ask a trusted
friend who is willing to be straight with you about how they see it.
Does it speak of who you truly are? Does it accurately represent the
caliber of your business and how you want it to be perceived?
What Is A Magnetic Headshot Anyway?
How do you distinguish a great headshot from other headshots? I
have seen a lot of headshots where the subject was asked to smile.
That lends itself to a fake or staged look that doesn't come off as
The key is if there is any reservation in the eyes or tension in the
mouth whatsoever, even the smallest amount, the image will be
lacking. When viewing a prospective headshot photographer's work,
look for this.
You also want to get a sense that you are getting an intimate view of
the subject that leaves you with the feeling that you would like to
meet this person. For some subjects, this might be a huge beaming
toothy smile, while in others, it may be more subdued, but that
intimate element should still be there.
You Aren’t Photogenic?
Many people think they aren't photogenic and that there is no point
in worrying about a great headshot. I would like them to consider
what photogenic actually is.
I say photogenic is the ability to be who you truly are in front of the
camera. I think we have all seen photos of people that wouldn't be
considered extremely attractive and yet they captivate us. Why?
They are being authentic in front of the camera.
Now you might say that's great but I am horrible in front of the
camera. 99% of the people that I have worked with are
uncomfortable and become somebody else in front of the camera,
this is natural.
It is the photographer's job to get you back to who you truly are
during the session. And sometimes this journey leads to a bonus,
some level of self-discovery, a positive change in your view of
Not all photographers can do this hence not all photographers are
good at headshots. Here again, check out the photographer's work
and see if there is evidence of this.
Is A Good Headshot Worth Paying More?
Some people are resistant to spending the money but is it worth
saving a couple of bucks for a mediocre headshot? In the short term,
it might be, but in the long run, it will end up costing you.
It will cost you in lost business or opportunities and down the road,
should you come to realize that you need a better headshot, it will
cost you again to update it. Your headshot is an investment in
yourself and your business, just like having a website, business
Now Go Get That Magnetic Headshot!
Now that you know more about headshots, you can pick a headshot
photographer more effectively. Good luck in your search!